5 Reasons Why Your Free Website Will Never Be Successful
At the time you have taken to read this sentence, four new free websites have been created. There are currently more than 1 billion live websites. With the proliferation of free websites, it is difficult to stand out among competitors; and businesses are increasingly challenged to leave a distinctive mark on the rapidly evolving Internet landscape. This, in addition of the fact that we are in the center of an info overload, makes it easy to lose sight of the fundamentals that make a good website. An internet site should tell a story and communicate info seamlessly to the end-user, otherwise it runs the potential risk of turning visitors off completely.
Here are five reasons why a free website might never be successful and basic tips to prevent this from happening!
1) LACKS USABILITY
A website can frequently be the first impression of a company and a confusing website will push prospective clients away just as rapidly as they landed on it. Users need to be capable to find what they’re searching for with easy-to-navigate pages and readily accessible info that promotes further exploration. A clean layout with clear headers and info displayed in a user-friendly way encourages repeat visitors to frequent the site and obtain the info effortlessly.
2) INFORMATION OVERLOAD
A couple of words staring at prospective clients is a surefire way to get them to leave an internet site. Customers crave info but businesses need to be mindful not to over-communicate. It is easy to upload copious amounts of text and images on a free website to make sure all the bases are covered but in a lot of cases, it is too much info that ends up overwhelming the user. Provide key info that clients are searching for and relay it in a manner that is easy for them to digest. You should write short sentences, and in bullets whenever possible. By presenting focused info in a logical way clients can address their questions sufficiently.
3) POOR WEBSITE NAME
Choosing an internet site name is among the toughest portions of the branding process. Finding an available URL that aligns with the firm’s image and may be easily optimized for search rankings are essential things to consider. Previously, a company was only recognizable if it would have a .com domain extension. Now, with the changing times, there are is the beginning of a number of new generic top-level domains (gTLDs) like .website, .company, .business, .technology, .store and .fun. Companies have the option to select from a growing pool of extensions which are ideal for the company in the long run. A notable name creates a distinctive opportunity to align a brand, individual or new product website to better reach the target audience.
4) NO CALL-TO-ACTION
Sadly, the work does not end once a client gets to the site and sees a visually-appealing layout with easy-to-use tabs. There’s to be a call-to-action (CTA) that encourages clients to go beyond “window shopping” and take the plunge by making a purchase either directly on the website or having the ability to search locations where the product is available.
Service providers can ask customers to contact a representative to learn more or have a virtual assistant available online for questions. Smaller CTAs such as encouraging customers to follow the business on social media or sign up for email newsletters keeps both, potential and existing customers, up to date on the latest news. Making the site interactive and determining what the end result and call to action needs to be for the company’s business model is crucial.
5) NOT MOBILE READY
Mobile growth has surged and more customers are accessing websites directly from their smartphones and tablets than ever before. Hence, it’s critical that websites are mobile ready so customers can easily view the content on smaller screens. Customers have a short attention span so information should be easily readable regardless of what device they’re viewing the website on. It’s also important to ensure the website loads quickly on any device so sticking to simple HTML instead of Flash may be ideal.
To conclude, free websites are quintessential to a company’s success and hence deserve a great deal of attention. It’s important that resources are dedicated to ensuring that this platform is constantly up to date and working smoothly. Companies that use these tips when creating their websites will be pleased with the uptick in visitor traffic to their page and overall outcome of having a rich web presence.