Explainer Videos

Videos are always popular and convenient.  People would rather watch videos than read text on the same topic. Explainer videos have now become an indispensable tool for business websites because they automate much of the daily explaining we need to do to our customers.  They also considerably increase the traffic on key landing pages in your website.   They can be animated videos (example) that help boost sales, or narrated videos of screenshots (example) that help customer support.  They are always short (less than 5 minutes) and to the point.  Below are some pointers to show the value of this simple “sales and support” tool.

Explainer videos help convert website visitors into customers by:

 

Providing an effective introduction and overview of your business within your website

A business sales pitch is critical to any company, though very few companies have a standard one. Contact a representative from any business at random and you’ll see that for yourself.  An explainer video can remedy that quickly, and at a very low investment of time and money.  Placing explainer videos on your company website can help you decide on how you want your company to be presented.  It will also help website visitors decide if your website is worth browsing through.  Not only will such a video automatically introduce your business to many website visitors at once, night or day, it will help you convert many of them as well.  An effective explainer video on what your company does can also become the standard sales pitch of your company for all employees to learn.  It should be a short and memorable statement of your company’s unique value offering.  Companies like SiberName can also make you a “search engine optimized explainer video” for sales pitches that help you find customers!

 

Explaining processes:

Customer support agents can testify that many of the support requests they handle are often repetitive and simple. If explainer videos are created to explain certain processes or how to solve common problems then all the support staff would have to do is to share the explainer video link to help customers.  This will help make customers more independent and significantly reduce the number of customer support calls.  The video can also include links to related support videos, even to sales videos.  SiberName reviews the thousands of customer support tickets it has resolved and creates explainer videos for the most frequently asked problem resolutions.  Their customers can also request specific support videos to be created. support@sibername.com  Nothing boosts sales like serving your existing customers well and fast. Happy customers will help you increase your conversion rate.

 

Simplifying website and company navigation:

People are more mobile and have less time to waste looking for information.  As a result websites have to be faster, more mobile, and navigation almost instant.  If your business offers many products and services navigation becomes more difficult. SiberName can help you improve your site navigation. While you take the time to optimize your website’s navigation and speed (with your website host and your website developer  ), consider recording an explainer video as a temporary measure that will help your clients find what they need on your site.

Sylvain

SiberName

 

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