Invite your friends and social media group members to view your website: Once your site is published, use your website’s webmail system to email all your friends and ask them to comment, like and share your website. Wait a day or two and invite your strategic partners to do the same. Wait a day or two then post a message in your own social media groups to do the same. After you have invited your friends, your members and your strategic partners to view your website you should then promote it yourself for two weeks before sending out press releases.
-sylvain (link to the full article)