The Importance of Registering a Domain Name

Millions of people have already registered a domain name.  Millions more are registering them now.  Below is a list of the common reasons:


To protect their name or their brand:

As the Internet population increases, so will the Internet domain registrations. The domain availability of people’s names, their children’s’ names, company names and product names diminishes each day.  It’s also a good measure to prevent competitive forces to register domain names that target your products or services negatively. Domains can be registered even if they are not used immediately. Many register domains as an affordable way to protect their brands. Others register domain names as an investment in the future.  Registering a domain name are fast, easy and affordable.  There are many domain extensions you can use for your domain so you may still find a domain that you like..  (.CA, .SHOP, .PRO…)


Omnipresence and mobility:

Whether your domain name points to your social media page, your website, or just a simple web page, it’s always a good idea for you to have a central point of reference on the world wide web. Think of it as a global billboard that’s on 24/7.  Visitors to your site can know about you, and know how to contact you, regardless of where you happen to be. People can access your page through their laptops, smartphones, cars, and the Internet of things.


To be easily found on the World Wide Web:

Search engines will give your site higher search engine ranking if you have your own domain name. It’s not a good marketing strategy to hope that people can find you with your social media pages. Unless you pay social media sites for advertising, or unless you have a million people following your social media page you won’t be found easily there.


ICANN Policy Changes on December 1st, 2016

Should you be considering registering your own domain name or transferring your domain to another person, or another web hosting provider, it would be advisable to do it before December 1st, 2016.  ICANN will be implementing rigorous changes after that date that may make the process more time-consuming.


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