Know the need then feed the need.
Learn about your market needs in your social media groups: You may think that you do not have enough time to devote to maintaining market relationships via social media groups. But always keep in mind that your competition will find the time to do so, perhaps even using the names you have reserved. If you are truly too busy to maintain social media groups then you should ask a friend, staff member or partner to do it for you. Build up your new social media groups till you have a following of a decent size. Business happens at the point where what you have to offer meets a market need. Sometimes you have to adjust what have to offer to meet their need. Know what they need, verify this need in the social media then feed the need the best you can. If you can make your social media group members respond to well to your posts then you start to understand your market. With this information you can create your new website or update an existing one.
-sylvain (link to the full article)