Marketing Success for Business Success

“Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker   Business success depends on marketing success.  Marketing is a conversation you initiate […]

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Digital Security Checklist

All electronic devices and applications can be intentionally hacked: Websites, email accounts, webcams, smartphones, and social media sites.  Indeed this is now common. The recent disclosure of Yahoo having 500 million accounts hacked is just one example.  Often the victims are unaware they’ve been hacked until years later, because security is not a priority to […]

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Explainer Videos

Videos are always popular and convenient.  People would rather watch videos than read text on the same topic. Explainer videos have now become an indispensable tool for business websites because they automate much of the daily explaining we need to do to our customers.  They also considerably increase the traffic on key landing pages in your website. […]

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Smart Business Networking

“If your business comes from relationships, relationships should be your business.” – Doug Ales   Smart business networking is all about connecting with people productively and profitably.  But for startups and small businesses who want to get their great business ideas off the ground, networking can be a challenge.  But it shouldn’t be.   There […]

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Websites Under Construction for Startups

Business websites should have a single purpose: creating and maintaining customers.  Long-established businesses have already achieved a significant client base that so optimizing, or even maintaining, their websites is often less important to them.  They often promote their business through expensive advertising and use their websites as global business cards (so interested visitors can phone […]

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Boost Website Traffic

Boost Website Traffic via Social Media

There are many ways to increase your website’s visitor traffic. There are technical ways like increasing your site speed and making sure your website is device responsive (mobile ready).  You can also improve your content marketing by writing useful and interesting articles in your website blog section (In fact, publishing new content regularly automatically attracts […]

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Things About Your Company Website Your Boss Would Like To Know

The company you work for may be losing money by not using its website well.  Perhaps you’re the one to find out why and tell your boss next Monday morning.  If that person is you, below are some things to include in your report:   Responsive design: Is your company website view-able and accessible via […]

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SiberName Customer Feedback

We’d like to hear from you:   Much of the success we now enjoy as a web presence provider, we owe to the continual feedback we get from our customers and prospects each day. It’s helping us improve and adapt to changing market conditions. So, in preparation for our 17th anniversary in 2017, we’re launching […]

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best hosting canada

Selecting a Web Host for your Web Presence

Selecting a Web Host for your Web Presence   Websites are Internet real estate property that require hosting in servers.     So you’ve decided to establish your Web presence to share your interests or promote your business 24/7. Whether that presence is a personal homepage, a mobile-ready ecommerce site, or a just a personalized […]

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Mobile Readiness to Maintain the Flow of Business

  Business is now moving at webspeed:  Today’s business environment is faster, more complex, more competitive than it ever was.  Clients need answers and solutions almost immediately, colleagues need to collaborate with each other and clients to find those solutions fast. To maintain the flow of business, mobile access to emails and the Internet has […]

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