Cybersquatting is a form of brand abuse that can mislead and divert customers. The process involves the registration of a domain name for the sole reason that it is desirable to a third party already doing business under that name.
It is not uncommon for derivatives of a popular brand name to show up in thousands of registered domains, most of which are not held by the brands legitimate owner. Cunning sites know that the presence of a brand within the domain name can improve placement in search results, help gain consumer confidence, and sometimes to divert traffic away from the legitimate brand owner’s home page for commercial purposes.
Cybersquatting can also involve a third party registering a brand name in a different gTLD top-level domain than the official sites. You can prevent your brand and business from cybersquatters by reserving variations of your domain names earlier and not allowing them to take advantage or divert business away from you.
Sibername is a domain name and web hosting Company that works to provide stability, security, and accessibility for all of its clients. Check our website for the availability of new generic top-level domains (gTLD).