Publish your basic website by pasting your content in the 5 pages: This is the simplest step. Make sure you have social media sharing buttons, as well as links to your own social media groups. Don’t forget the call-to-action links like this one. If you have an existing website do not copy the content to the new site unless you plan to replace the old website entirely. Never destroy what is currently profitable. It might be wiser to see how profitable your new site is first before retiring the old site.
(In this case, it might be wise to use your new site with a slightly different domain name to compete with your older site. If you are considering this option it would be good to develop your new site completely and then publish it without promoting it just yet. Keep on developing your new site using feedback about your older site from friends, contacts and clients. Then once you have built your new site with new features and new content, avoiding errors of the past, then promote it to new prospects before sharing it with your older site’s regular visitors. Once you are convinced that your new site is better, then you may send out a press release and share it with the social media. Once that is done, then share it with your regular patrons and invite their feedback.)
-sylvain (link to the full article)