A web domain name is incredibly important when you promote your web site. If the company name or brand is integrated into the web address, it’s easy to remember and easily found by web users. The right-most label of a domain name is called the generic top-level domain or gTLD, such as .com, .net, .ca. edu, etc., and it says something about the nature of the organization that owns the domain. Now there are new categories of gTLDs entering the scene, hundreds of them, and they are going to have a real impact on website branding and web search in the future.