I have asked my friends and contacts that question. Some of them perceive that obtaining their own domain name, building their website, and getting their own website email address would be too complex and costly. They are now affordable and simple to build. You can have your domain name registered and using your customized web-mail service within the next 5 minutes. In fact people can try building a website before they even buy one.
-sylvain (link to the full article)