Choosing the right domain name is the most important step to getting online. We’re not just saying that because we manage the .CA domain; your domain name is the home to your online brand and where your website lives. It’s where people find you with search engines and go to learn more about you and your business or idea.
1. Control your name online The most obvious choice for your domain name is the name of your business, blog, or idea. If it’s available, you should definitely register it as soon as possible. If not, don’t worry, there are plenty of other options. We will give you some tips on how to choose an alternative domain name later on. Securing your domain name strengthens your brand and makes it easier for people to find you online. If you don’t register your domain name now, you run the risk of someone else registering it. This can be confusing for visitors and could put your brand reputation at risk.
2. It gives your business credibility A domain name will make your business appear more professional and credible, and it might even increase the likelihood of customers finding you online. With a domain name, customers know you are investing in your company’s online presence and are here to stay.
3. Be findable in search engines Billions of searches are performed every day by people looking for something online. When your potential customers are searching, don’t you want them to find you? A well-chosen domain name can not only help you get found in a search but can also increase the likelihood that a searcher will click on your website.