Domain Name Registration & the Next Generation of TLDs

The ever-increasing popularity of the Internet, both as a communication tool and as a commercial advertising platform, has enhanced the commercial value of the Internet domain name. Due to their user-friendliness and convenience, domain names serve the central function of facilitating user ability to navigate the Internet.

ICANN, the non-profit organization that runs the Internet – (formally known as the Internet Corporation for Assigned Names and Numbers), has approved the release of up to thousands of new generic top level domains (gTLD) to the public. The introduction of these new suitable and memorable domain names is a new frontier that presents innovation and marketing opportunities to existing and new business models.

Benefits of the new gTLDs domains to be released:

– Short memorable domain names mean fewer impressions are required before customers remember the domain name, resulting in improved advertising return on investment.

– Increased competition, innovation and choice within the domain name market.

– Enhanced brand visibility, diversity and ability to stand out.

– Improved and more intuitive navigation of the internet by users.

– Facilitate consumer’s access to information -making it easier for consumers to acquire the content they are looking for.

– Break down branded domains to focus on more specific audience, ex. (restaurant, vacations)

– Create potentially better ranking results with search engine optimization SEO- the search algorithms will accordingly incorporate the new gTLDs.

The Donuts Affinity Partners Program (APP) enables participants to make short, relevant, specific and memorable domain names available to their members, clients and users. The Program is completely free to join and provides access to the world’s largest portfolio of New TLDs that can be accessed: http://www.donuts.co/tlds/   

Sibername’s New TLD page can also be accessed through http://www.sibername.com/NewTLDs/ for pre-registrations and trademark clearing services. Visit our site to build your own wish list and make your own specific and unique domain extension that caters to your business.  We will be offering the new popular domain names as soon as they are available. ­

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