Although the majority of companies today have established an identity presence on the web, many of these corporations have not taken the significant precautions needed to secure and protect their online identities. The sheer reach of the internet itself has dramatically increased the competition over domain names which often translate into problems of identity counterfeits, defamation, cybersquatting, and customer loss and confusion.
The release of new domain extensions has added to the problem of competitive naming often resulting in the compromise and dilution of a corporations brand identity. The situation is exasperated in cases where competing companies are offering similar services, especially when they are operating within the same location.
For example, releasing a domain name where one company chooses to utilize the domain extension .net while another company uses the .org extension will ultimately create a conflict of interest. In some cases, the similarity in naming could be the result of strategic thinking on the part of one dishonest company trying to divert revenue and clientele away from their competitors and to their website.
By not protecting your domain name, you could be subjecting your online reputation and user security to harm. Domain names are intellectual property and should be allocated the same importance as that of a trademark.
Contact Sibername today to learn more on how to acquire the ideal domain name for your corporation. We are here to answer all of your questions. 1-800-613-8915