Engage your market. Then build your site.
Create groups in the social media sites: It’s usually a good idea to initiate a conversation with your market even before you build a website. A simple and free way to do that is to create your own groups within popular social media sites. Marketing is simply a conversation companies or organizations have with their market so start engaging your market in a conversation that hopefully never ends. Your groups can provide useful information, ideas and allies you may need to build up your website content. Once your website is built up then you’ll have a focused audience and community that can access your information either via your website of your social media groups.. Many of your group members may gladly help you promote your new website. Your market should be foremost in your plans, never an afterthought. First engage your market then build your website.
-sylvain (link to the full article)