How to Select the Right Domain Name

Your domain name is your brand and should reflect your identity. It should be easy to read, repeat and memorize. Most importantly it should pop out and distinguish itself among other domain names that sell, provide, or work in the same domain as your business.

A good start would be a brainstorming session. Discuss thoroughly with your team on what you feel are the words that best describe you. You will likely accumulate over fifty words. Go over them until you narrow them into five top ones that you all agree on. These five keywords should best describe the domain you’re seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas.

Make it Easy to Type
If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing value.

Make it Easy to Remember
Try and select a domain name which can be easily memorized. You don’t want to be the company with the terrific website that no one can ever remember to tell their friends about because they can’t remember the domain name or are unsure of the complicated spelling!

Use Relevant Keywords in the Domain Name

Try and select a domain name with keywords of your services and products. Keywords are a perfect complement to a domain name, they are intuitive and familiar and they allow customers to find a business and their brands easily on the Internet. For example, if you are a dentist located in Montreal, a strong domain name would be: “”

It is important to note that finding traditional extensions that contain relevant and popular keywords followed by .com and .ca is often difficult. This is why we recommend that you also try and find a relevant domain name within the new gTLD naming system. The gTLD names offer more flexibility and have significantly impacted the way brand owners can communicate with consumers online and the way consumers navigate and interact with digital content. For example, the domain extension “.dentist” would be very helpful for those who practice the profession.

Do not Use Hyphens and Numbers
Hyphens and numbers make it hard to give your domain name verbally and will make it more complicated to remember.

 Take advantage of new domain name extensions

Recently, there have been a number of new domain extensions that describe certain businesses and groups, such as .dentist, .photography, .club, .guru, and .tattoo. Take advantage of these new domain extensions and the flexibility they offer before they are gone.

Sibername is a domain name and hosting service Company that works to provide stability, security, and accessibility for all of its clients. You can access the list and pricing of the new TLD domains on Sibername’s main website. 



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