If you could go back to the start of the Internet armed with the knowledge you have now what domain names would you buy to support your business?
Nine out the first 10 domain names registered were company names, but the Internet has changed dramatically with the advent of search engines. Nowadays, the most trafficked websites are those containing keywords. Compare the number of online searches for the following terms: Nike, Sport and Football. Despite Nike spending billions of dollars and years of effort in building global brand recognition, the generic terms are searched for nearly three times often as one of the most recognized global brands.
The good news is that the Internet is changing, hundreds of new Top Level Domain suffixes (the letters to the right of the final dot, e.g. .com, .net or .org) are launching. So now business and individuals can go back to the beginning all over again and get the domains that they wish they had registered your business back at the start of it all.
The world in pictures
According to Cisco, by 2018, video will represent 79% of the world’s internet traffic*. Even today, more and more businesses are including recorded video and live online webcams into their daily business operations.
Personal and corporate online broadcasting (webcamming) is more popular now than it has ever been. The Internet allows anyone the opportunity to be a “star” in their own right and enables businesses to differentiate themselves from their competition through the use of live streaming video.
With over half of all IP traffic originating from non-PC devices by 2018*, mobile devices are set to be the default means of internet communication and where mobile devices go so do their webcams. Video traffic on the Internet will be so prolific that it would take an individual over 5 million years to watch all the video data that will cross global IP networks in 1 month.
Undoubtedly, a proportion of this video data will be individuals chatting with friends, looking for love or other late night entertainments, people checking out potential vacation spots or the weather at a favorite skiing resort. However, webcam channels and live video chat add a new dimension to cost effective business operations that has been absent until today. Using online live video to showcase products or to provide the next level in customer support will set businesses apart from the competition.
So what does it all mean?
The huge change in the Internet naming system coupled with the whole-scale rise in the percentage of internet traffic that is video, means a massive overall change in the way in which the Internet is used as we know it today. For individuals, this will be a smooth change in usage which is almost organic. For businesses, which have established patterns of communications with investors, customers and suppliers it is likely to be a more abrupt and conscious change. Businesses will have to adapt to the opportunities that the new-style web addresses bring as well as changing the nature of its internal and external communications strategies to cope with the demand for video. Businesses are combining the opportunities that the new-style internet domain names bring with a change to their communications outreach by supporting their go-to-market strategies with a relevant new style keyword domain name such as .WEBCAM For example www.sheetmetalwork.webcam , www.weldingadvice.webcam or www.highspeedmanufacturing.webcam.
- Cisco Visual Networking Index: Forecast and Methodology, 2013 – 2018