The Trademark Clearinghouse (TMCH) – Consumer Protection in the Next Generation of TLDs

The Trademark Clearinghouse (TMCH) is ICANN’s (Internet Corporation for Assigned Names and Numbers) new mandatory rights protection system that provides top of the line trademark protection and monitoring of domain names. The system provides an adequate protection of trademarks by making it mandatory for users to obtain trademark(s) validation when they register for new domain names. This protects trademark owners from cyber cybersquatting and from the abusive registration possibilities that new TLD  (Top Level Domain) introduction may allow.

Cybersquatting is when Internet participants register domain name and the name is the same or very similar to the trade name or registered trademark of a company that is well known or famous, or with a good reputation. Its intent usually involves on of two main purposes. One option might be to offer the domain name to the registered trademark owner or trading company in return for financial gain. Alternatively, the intention might be to use it in an effort not necessarily to confuse, but to draw people to the site, provided that it is similar to the well-known name.

TMCH policies are recognized and enforceable under internationally recognized principles of law. They will ensure that the name you want for your company or the one that you already have is not or has not been taken. Should a third party attempt to register a domain name under the same trademark, TMCH will quickly block the move and notify you. Visit TMCH website for more information: https://www.hexonet.net/preregistrations/trademark-clearing-house-services  

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