Anyone who has ever tried to create a new website has likely experienced the difficulty of finding a unique web address that has not already been taken. Everyone is familiar with the handful of Generic Top Level Domains (gTLDs) such as .com, .net, and .org. The latest domain gTLD’s to be added to the list include names such as .luxury, .university, and .toys are now available, and hundreds more will be introduced over the coming months. Now, after many years of deliberation, companies worldwide have started to sign up for the newly released gTLDs.
Every company should be aware that the registration of website names is done on a first come, first served basis. Consider the case of Delta Faucets: they would have loved to have the domain name delta.com, but that website was registered first by Delta Airlines. Another example is that of all of the pharmaceutical companies that manufacture remedies for indigestion and would have liked to use the domain name “heartburn.com”. That domain name was grabbed by GSK to advertise Tums.
It should also be noted that prior to each new gTLD launch, pre-registration might be available. Pre-Registration does not guarantee that you will be granted the domain name, but it does allow your registrar to auto-submit the domain names you want. If only one pre-registration was received, the domain name will be immediately granted. If more than one pre-registration is received for a particular domain name, a seven-day auction will commence immediately, with only those that pre-registered being allowed to participate. After the launch, domain names can immediately be registered -first come, first served.
Sibername is a domain name registration and hosting company that works to provide stability, security, and accessibility for all of its clients. You can access the list and pricing of the new gTLD domains on Sibername’s main website. http://www.sibername.com/en/NewTLDs2/