Great SEO starts with great content
Quality content is the backbone of high rankings in Google.
SEO is about having great content that establishes you as a subject matter expert. There are three distinct ways to increase your ranking:
1. Creating proper titles, metas and heading structure
2. Producting in-depth content that helps guide users to a solution
3. Writing content for the users, which in turn appeals to Google's RankBrain algorithm
SEO increases organic traffic
SEO is one of two ways you can gain valuable real estate in search engine results (the other is Pay-Per-Click or PPC)
With Google's ever-evolving algorithm becoming more and more sophisticated, effective SEO means giving signals to Google that you have:
Valuable content that is written with the user in mind
Valuable links/ citations & reviews
Earned sufficient trust from across the internet (reviews, links, etc.)
SEO is a long-term approach
SEO won't deliver instant results; it builds your orgranic traffic over time which increases in value.
Sustainable growth is the key to a valuable SEO campaign.
Relies on producing quality content consistently
Will steadily increase your organic website's traffic
Over time is the most ROI positive form of digital advertising