Q. What if I already have a website? Can Sibername Boost still help me get more customers?
Absolutely! If you already have a website for your business, but it isn't updated often enough, chances are it won't be doing much for your business. The sibername website can plug-in to your existing website as a sub-domain page where you can update your deals, offers, launches or messages.
With regular updates, your page rank begins to rise and the SEO gets added on to your main site too.
Q. I bought a domain name but did nothing with it. Can the Sibername Boost website be built with it?
Yes indeed. In fact, you can build the sibername website (almost instantly) and then contact our customer care at support@sibername.com and they can ensure that your purchased domain name/URL begins to point to the website.
If you've been waiting for the right opportunity, this is the time to build it.
Q. I keep hearing SEO all the time. What is SEO?
SEO or Search Engine Optimisation is the technique of laying out data on a website in a manner that is ideal for a search engine to pick up. Every popular search engine has defined how it looks at, measures, stacks and stores information from millions of websites around the world. For it to perform its task in the best and most efficient manner, it measures websites on certain criteria. Meeting the criteria - by laying down your content accordingly, is search-engine-optimising your website.
Whereas this is a somewhat complex task that must be performed consistently, with Sibername Boost, we reduce to it a bare minimum, if not zero.
Q. What does a "location-based-platform" mean?
For a business that has retail presence, it is pointless to be on the net and try to attract customers from another city or country. On the Sibername boost platform, the physical location of your business is the crux of the solution. By pinning your business to the actual physical location of the business, we ensure that only customers, who could drive across, take a bus or walk to your business would be exposed to your website in the search results. Of course, this will work well when consumers are searching for your services/products within a location too.
So for example: people are looking for ice cream cafes in Seattle too. But it's pointless if you manage to attract someone from there when your business is actually in Sevilla, Spain. However if the person from Seattle is going to be in Sevilla and wants to taste the gelato there, he would search 'Ice cream café in Sevilla' and your business result would show up
Q. But the Sibername Boost website doesn't look like a traditional website!
Whereas that can be argued, we will go with, "That might be true."
We feel the important thing is that Sibername Boost tries to bring customers to your website and what you have to say (read: sell) and eventually, and more importantly, to your store's doorstep.
The question that must be asked is, "If it succeeds in getting your business more customers, which would you prefer - UI customization or functional success?"
Having said this, Sibername is constantly working ahead and trying to create website templates that keep with the time and technology, if not ahead.
Q. So does Sibername Boost do search-engine optimization (SEO) for my business website?
Technically speaking, yes. Sibername Boost takes care of the SEO for the website and the content you create on it. Normally businesses have to fork out money to digital agencies to do the SEO for the website - to maintain it on a monthly or an annual basis.
However with a Sibername Boost business website, you get the SEO built-in already. So all you need to worry about is what you want to tell the customers about your business.
Q. Fine. But is there a simpler way of creating content for my website?
Sure! If you already have a Facebook© page, creating a "full" website is a cinch. We pull the last 10-15 feeds from your Facebook page and create entries on your Sibername Boost business website. You can also choose to keep pulling feed from the Facebook page. So that every time you update it, your Sibername Boost website gets updated too.
The advantage? Your Facebook entries now become discoverable by location.
Q. What about the other way around? Can my Sibername page push content to my Twitter© and Facebook page?
Absolutely. You can make one update on your Sibername Boost business website and ensure the word spreads on your other social media platforms. All automatically. All instantly.
All you need to do is go to the "Social Settings" of the Sibername Boost app and activate the various social options available there.
Q. How long does it take before my SEO improves and my website starts showing up in the results?
We'll be honest with you: There is no exact answer to this. However we have seen that with 2-3 updates a week, which are relevant and consistent with your business, our customers' websites start showing up in local searches on popular search engines like Google in 3-4 weeks. This of course is what is called organic web traffic.
Of course this requires you to create content. Think of it like fuel that'll make the car run. If you don't fill'er up, the car won't take you anywhere.
Q. But what if the business is in a hurry? Does Sibername Boost also provide 'inorganic' growth?
We have 2 plans, one that is entirely organic SEO, and the other which is a mix of organic & inorganic SEO. You can always opt for Wildfire which has an 'inorganic' element to it. We match the keywords from your messages and push them out as advertising to popular advertising networks online and then "push" potential customers to your website.
Remember that even this method is exact and not random. People searching for what your business is talking about are the ones brought to your website.
Q. What is 'organic' web traffic? How does Sibername Boost build that for me?
Organic traffic is people landing up on your site without you having to apply any external stimulus like online advertising or offline advertising for that matter. People land up on your site because of the content that you have written and the search engines pointing at you for a relevant search query.
With you updating your Sibername Boost website regularly and relevantly, we ensure that you start getting established as someone who is an expert in your business (within the location for maximum impact and thus start rising in the search results. Please note that this DOES NOT happen overnight. It takes time (but no more money : ) and effort to curate the website.
Q. If there are two businesses of the same nature and category on your platform within the same area/location, who will you show up first on the search results?
This is a very interesting question and the answer is fairly straightforward:
Whichever business updates its website regularly and more relevantly will show up first.
Sibername Boost doesn't play favorites. We are merely a platform. What the customer does on it, defines what they can make of it. Also, what you must understand is that search engines apply weights to websites by various actions - how often is it updated, how focused it is, what the location is, etc. If you talk relevantly about your business, its products or services, consistently - give advice around it, provide updates, etc., it's quite likely that your site will come up first.
Imagine two salesmen trying to sell you an ironing board. One says to you, "You can iron your clothes on this." Whereas the second salesman says, "This is designed for your maximum comfort, as you stand and iron clothes daily. It also comes in various colors to match your house décor. And I have a great deal for you." Who would you go to/purchase from? Yeah, it's pretty much like that online too.
So if you want to show up ahead of other similar businesses in the location (both based on Sibername Boost platform) the trick is to put in a little bit of effort and update your website regularly with messages, images, product/service news, etc. That's it.
